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Degree & Diploma Course Details

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Bachelor Of Business Administration In Marketing

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  • 4 Years
    Course Duration

Bachelor of Business Administration in Marketing

Duration: 4 Years
Institution: GIPS College


Course Overview

The Bachelor of Business Administration (BBA) in Marketing is an in-depth degree program tailored to prepare students for successful careers in the ever-evolving field of marketing. This program provides a strong foundation in business principles while focusing on key marketing strategies, consumer behavior, brand management, digital marketing, and market research.

Students are equipped with theoretical knowledge and practical skills to analyze market trends, develop innovative marketing strategies, and effectively communicate brand messages across various platforms. Through real-world projects, internships, and case studies, the program bridges the gap between academic learning and industry requirements.


Course Structure

The program includes a variety of modules designed to develop a comprehensive understanding of marketing:

  • Principles of Marketing
  • Consumer Behavior
  • Market Research and Analysis
  • Advertising and Promotion Management
  • Digital Marketing Strategies
  • Brand Management
  • Sales Management
  • International Marketing
  • Marketing Analytics
  • Social Media Marketing
  • Business Communication
  • Entrepreneurship in Marketing
  • Strategic Marketing Planning
  • Business Ethics and Corporate Governance
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Course Careers

Graduates of this program will be equipped to pursue a variety of marketing-related careers, such as:

  • Marketing Manager: Overseeing and strategizing marketing campaigns to enhance brand visibility and sales.
  • Brand Manager: Managing and positioning brands to strengthen their market presence.
  • Digital Marketing Specialist: Implementing digital campaigns across social media, SEO, and online advertising platforms.
  • Market Research Analyst: Analyzing data to understand consumer behavior and market trends.
  • Sales Manager: Leading sales teams and driving revenue growth.
  • Advertising Executive: Crafting and executing advertising strategies to reach target audiences.
  • Public Relations Specialist: Managing corporate communication and brand reputation.
  • Content Strategist: Developing content strategies to engage and retain customers.
  • Entrepreneur: Launching and managing your own marketing-related ventures.

This degree also sets the stage for advanced studies, such as a Master of Business Administration (MBA) or other specialized marketing programs.

Admission Criteria

To enroll in the Bachelor of Business Administration in Marketing program, applicants must meet the following requirements:

  1. Academic Qualifications:

    • Botswana General Certificate of Secondary Education (BGCSE) or equivalent with a minimum of 36 points in six subjects.
    • At least a C grade in Mathematics and English is mandatory.
  2. Mature Entry:

    • Applicants with relevant work experience may qualify for admission based on their professional background and prior learning.
  3. Additional Documentation:

    • Completed application form.
    • Certified copies of academic transcripts and certificates.
    • A valid form of identification (passport or national ID).
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