Social Media Marketing
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2 Days
Course Duration
Social Media Marketing - 2-Day Short Course at GIPS College
This intensive 2-day course is designed to equip participants with the skills and strategies needed to effectively market businesses on social media platforms. Delivered by experienced marketing professionals, the course combines theory and hands-on practice to ensure a comprehensive understanding of digital marketing trends.
Course Highlights:
- Day 1: Introduction to Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn), Content Creation and Strategy Development, Audience Targeting and Engagement Techniques
- Day 2: Social Media Analytics and Performance Tracking, Social Media Advertising and Campaign Management
Key Features:
- Hands-on workshops and real-time case studies
- Practical insights into content curation and paid advertising
- Certification upon completion
Who Should Attend:
- Entrepreneurs, small business owners, marketing professionals, or anyone interested in mastering social media marketing.
This short course empowers learners to leverage social media for business growth and brand awareness, boosting their digital presence effectively.
Upon completing the 2-day Social Media Marketing course at GIPS College, graduates can pursue a variety of dynamic career paths in the ever-growing digital marketing industry, including:
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Social Media Manager
- Oversee and manage social media platforms for businesses, create engaging content, and drive brand awareness.
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Digital Marketing Specialist
- Plan and execute online marketing strategies, including social media, SEO, email marketing, and content marketing.
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Content Creator
- Develop and curate engaging multimedia content (text, images, videos) tailored to different social platforms.
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Social Media Strategist
- Design and implement social media campaigns aligned with business objectives to grow online presence and engagement.
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Influencer Marketing Coordinator
- Connect brands with influencers to promote products/services and manage partnerships for maximum outreach.
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Brand Ambassador
- Represent and promote a company’s brand online, engaging with audiences to foster loyalty and trust.
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Freelance Social Media Consultant
- Offer personalized social media management services to businesses and entrepreneurs.
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Paid Advertising Specialist
- Create and manage paid social media campaigns on platforms like Facebook, Instagram, and LinkedIn to drive traffic and conversions.
To enroll in the 2-day Social Media Marketing course, applicants must meet the following criteria:
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Minimum Educational Requirement:
- Completion of junior education (JCE or equivalent qualification).
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Basic Computer Literacy:
- Applicants should possess basic computer skills and familiarity with using the internet.
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Age Requirement:
- The course is open to individuals 18 years and older.
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English Proficiency:
- Proficiency in English, as the course will be conducted in English.
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Interest in Marketing:
- A demonstrated interest or background in business, marketing, or digital platforms is preferred but not mandatory.
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Access to a Laptop/Computer:
- Participants are expected to have access to a laptop or desktop for practical sessions.
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